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Working With An Agent >Target Marketing
As soon as the listing agreement is signed, your real estate agent will begin the search for a buyer for your home. This means directing agents marketing efforts to target groups of individuals who are likely to be attracted to the amenities offered by your home and neighborhood.
If your property is near a new office park, your real estate agent will look there for prospects who want to live near their work place. If it is an historic property, the local preservation society may have a publication in which to advertise. Your agent may call or write to the neighbors who may know someone who would be attracted to your home. When your home is being marketed professionally, your agent will do a lot more than just feed the listing into the MLS and place an occasional ad.
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Fewer than 2 percent of homeowners build this type of home:
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| A |
Fewer than 2 percent build a custom home; most buy an older home or select from a home builder's menu. |
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